So, I was recently interviewed by Raisa Calvacante, MS for the PureFormulas.com blog. I’m feeling awesome about the results and hope you enjoy it!
Check out the opening paragraph – it’s such an amazing start to a really great – and informative – article. Enjoy!
Raisa Cavalcante, MS: “I feel so honored to have had the chance to interview a friend, colleague, and super-dad, who just so happens to be the founder and owner of the sophisticated and rustic line of beard oils, The Everyday Gentleman. We usually have the most entertaining chats in the mornings, and because of this, I also wanted to give you a glimpse into just how down to earth Johnny is. Luckily, I was able to convince him to share some of his story on how he started his business. Let’s get to know a little more about what makes Johnny a true everyday gentleman.”
WOW! Read on and share with the ones you love – bearded or not 😉 http://blog.pureformulas.com/2016/06/exclusive-interview-everyday-gentleman/
One of the greatest things about creating my own line of beard oils – aside from having an endless supply, tailor made to my liking – is that I get to see how others like them. I’ve been getting amazing feedback on some of the partner sites they’re sold on, like this one:
The last few months of 2015 were crazy busy and fun, and the year closed out strong. The Everyday Gentleman was only in the market about two months. I was fulfilling orders nearly non-stop. It was all beards, all the time.
However, perhaps the most important thing (more than the numbers, units sold or business partnerships made), was hearing how incredibly well-received the beard oils were.
I received a remarkable bit of feedback that came just as 2015 ended. It was a review by Instagram beard oil connoisseur, ibeejohnnybee. I’ll include the full post below, but to be known for “awesome labels, stellar scents and high quality oils” as well as being voted #2 of all the beard oils he’d tried throughout the year was astonishing! I was beyond pleased and it only justifies why I’m doing this in the first place. And it seems I’m doing it right after all.
I’ve always believed we should go beyond ordinary products that don’t live up to our expectations. Go beyond the beard with The Everyday Gentleman.
You’ll smell awesome… and there’s more to come!
Production continued late into the night on The Everyday Gentleman grooming oils. And they are looking – and smelling – great!
Case by case, the battalion of beard oils march out the door.
These amazing beard oils not only strengthen and smooth the hairs on your face, you can bet on the scent being as good as – or better (more natural) than – a cologne. The reaction of the oils with your natural scent make a huge impact.
Smell great, feel confident…
The Everyday Gentleman
Truth be told, I do love what I do. All of it. Yes, even if I’m going from publishing zines to producing a line of beard oils. If I’m not having fun with things, I’m not interested in continuing.
That goes for making The Everyday Gentleman grooming oils. For me, loving it and having fun are top priorities alongside high quality. And whether one knows it or not, those feelings come across in the final product.
There’s a special quality in lining up the tiny battalion of amber bottles, ready to be filled. The gratifying feeling I get in designing and printing these unique labels is beyond compare. Not to mention blending each of the oils and hand pouring these small batches…
I take great care in making sure the blends are harmonious. To me, it’s almost like cooking. Too much of one ingredient can overpower the rest. Oh yeah, and never, ever eat fast food. (You get the correlation here, right?) The same can be said for what you put in your hair. Especially facial hair.
Gentlemen, if you grow, you know: you can’t mess around with the product(s) you put in your beard — or mustache!
Of the essential oils I currently use, Cedarwood is one of my favorites; it’s also a versatile signature scent. It has an earthy aroma, yet the way I use it, the Cedarwood is not too overpowering. I’m careful to make sure all of my beard oils are well-balanced. That’s why people love the way they smell — and feel — on a beard (yes, whether it’s their own or of someone they love).
Here are a few shots of these beautiful amber bottles – getting ready for the next shipment!
I’m looking forward to sharing more behind the scenes of The Everyday Gentleman production and more. Check back soon…
To those who have The Everyday Gentleman in their dopp kit, i hope you’re enjoying them! …and if you haven’t checked them out for yourself, please do so! Visit The Everyday Gentleman.
Beards are a deeply personal thing — at least in my opinion.
Growing them, liking them. Grooming them. Loving those who wear them. (Funny, that last one is where the idea of it being “personal” comes in to consideration most… how to make that “personal” thing an outward-facing embrace that is equal parts encompassing, accessible and pleasing to another who chose not to — or simply can’t — grow a beard themselves.)
You get the idea. But at the moment, I do want to stress the word deeply. Yes it is a personal thing, much like anything else one chooses. Who would argue that a choice — especially regarding the growth of facial hair — is not personal on some level? Making this matter more difficult is the chatter around the idea of its trend. You see, trends tend to force someone to incline to one side or another. I reserve my scathing remarks for other things than commenting on trends. Does one fight the urge to give in to a trend? Sure; I can’t argue with that. It’s sound advice, actually.
But is the Beard really over? Is it here to stay? Was it ever ‘here’ in the first place? Should we start dangling random objects from them? The endless line of questions that has — especially of late — come to serve as fodder for clickbait than great content. (I never even thought to check if a clickbait generator even existed.) Do any of those questions really matter? It’s obvious, really. But I digress. Not to mention, it’s none of anyone’s business. Remember, the beard is a deeply personal thing. As long as you have a shred of authenticity about you, things should be okay. (Hint: find and cultivate that authenticity.)
Hindsight is 20/20. But is that really the soundbite here? Is that what we’re going to say about beards, that we’re “glad it’s over” or we should have known better? I don’t know if that will ever be true. At least not for me. Maybe we do often use hindsight as a scapegoat. It’s a fact that might not sit easily, nor is it one we have time to discuss right now. (Let’s have a drink sometime and chat about it.) For now, just relax, sit back and enjoy the ride.
Oh. And groom that beard.