Tagged: DIY

Just In Time For Father’s Day… Or Any Day, Really.

So, I was recently interviewed by Raisa Calvacante, MS for the PureFormulas.com blog. I’m feeling awesome about the results and hope you enjoy it!

Check out the opening paragraph – it’s such an amazing start to a really great – and informative – article. Enjoy!

Raisa Cavalcante, MS: “I feel so honored to have had the chance to interview a friend, colleague, and super-dad, who just so happens to be the founder and owner of the sophisticated and rustic line of beard oils, The Everyday Gentleman. We usually have the most entertaining chats in the mornings, and because of this, I also wanted to give you a glimpse into just how down to earth Johnny is. Luckily, I was able to convince him to share some of his story on how he started his business. Let’s get to know a little more about what makes Johnny a true everyday gentleman.”

WOW! Read on and share with the ones you love – bearded or not 😉 http://blog.pureformulas.com/2016/06/exclusive-interview-everyday-gentleman/

Cheers!

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These Incredibly Well-Received Beard Oils

One of the greatest things about creating my own line of beard oils – aside from having an endless supply, tailor made to my liking – is that I get to see how others like them. I’ve been getting amazing feedback on some of the partner sites they’re sold on, like this one:

The Everyday Gentleman PureFormulas

The last few months of 2015 were crazy busy and fun, and the year closed out strong. The Everyday Gentleman was only in the market about two months. I was fulfilling orders nearly non-stop. It was all beards, all the time.

 

However, perhaps the most important thing (more than the numbers, units sold or business partnerships made), was hearing how incredibly well-received the beard oils were.

 

I received a remarkable bit of feedback that came just as 2015 ended. It was a review by Instagram beard oil connoisseur, ibeejohnnybee. I’ll include the full post below, but to be known for “awesome labels, stellar scents and high quality oils” as well as being voted #2 of all the beard oils he’d tried throughout the year was astonishing! I was beyond pleased and it only justifies why I’m doing this in the first place. And it seems I’m doing it right after all.

 

I’ve always believed we should go beyond ordinary products that don’t live up to our expectations. Go beyond the beard with The Everyday Gentleman.

 

You’ll smell awesome… and there’s more to come!

 

x Cheers!

Case by Case

Production continued late into the night on The Everyday Gentleman grooming oils. And they are looking – and smelling – great!

Case by case, the battalion of beard oils march out the door.

These amazing beard oils not only strengthen and smooth the hairs on your face, you can bet on the scent being as good as – or better (more natural) than – a cologne. The reaction of the oils with your natural scent make a huge impact.

Smell great, feel confident…

Much love,
The Everyday Gentleman

Cheers!

 

Everything will be alright. You just need a shred of Authenticity

Beards are a deeply personal thing — at least in my opinion.

Growing them, liking them. Grooming them. Loving those who wear them. (Funny, that last one is where the idea of it being “personal” comes in to consideration most… how to make that “personal” thing an outward-facing embrace that is equal parts encompassing, accessible and pleasing to another who chose not to — or simply can’t — grow a beard themselves.)

Tsokos beard detail

Work in progress. It’s no simple thing, but a deeply personal one.

You get the idea. But at the moment, I do want to stress the word deeply. Yes it is a personal thing, much like anything else one chooses. Who would argue that a choice — especially regarding the growth of facial hair — is not personal on some level? Making this matter more difficult is the chatter around the idea of its trend. You see, trends tend to force someone to incline to one side or another. I reserve my scathing remarks for other things than commenting on trends. Does one fight the urge to give in to a trend? Sure; I can’t argue with that. It’s sound advice, actually.

Screen Shot 2015-11-16 at 2.30.10 PMBut is the Beard really over? Is it here to stay? Was it ever ‘here’ in the first place? Should we start dangling random objects from them? The endless line of questions that has — especially of late — come to serve as fodder for clickbait than great content. (I never even thought to check if a clickbait generator even existed.) Do any of those questions really matter? It’s obvious, really. But I digress. Not to mention, it’s none of anyone’s business. Remember, the beard is a deeply personal thing. As long as you have a shred of authenticity about you, things should be okay. (Hint: find and cultivate that authenticity.)

Hindsight is 20/20. But is that really the soundbite here? Is that what we’re going to say about beards, that we’re “glad it’s over” or we should have known better? I don’t know if that will ever be true. At least not for me. Maybe we do often use hindsight as a scapegoat. It’s a fact that might not sit easily, nor is it one we have time to discuss right now. (Let’s have a drink sometime and chat about it.) For now, just relax, sit back and enjoy the ride.

Oh. And groom that beard.

Cheers!

Photo via refinery29.com

Photo via refinery29.com

The Number 8 On Its Side Is….

…A Symbol With No Beginning And No End.

A few months ago I embarked upon the latest issue of Velocitylab. That is, issue No 8. I clung to the thought that the number 8 on its side quite remarkably resembles the same iconic symbol of Infinity. No beginning and no end. I considered that would be a great way to bring the latest theme of Velocitylab to life.

http://velocitylab.net

Here are a few shots of the latest issue… I know I haven’t been posting much on this blog, (due mostly to the hard work I;ve been putting in to Velocitylab as well as the novel I recently published – A Boy Named Medusa – that available on Amazon and Smashwords..) but I’ll be sharing more of the latest on Velocitylab soon enough.

x Cheers! x

Velocitylab No8 Cover Velocitylab No8 side Velocitylab No8 Veloctylab production

The Introduction from Velocitylab No6

Everything we do / Everything we say / and create / Everything we feel / and even imply / is Important
History may have a way of documenting things
But the Universe has its own way of acknowledging them

So goes the introduction to the latest issue of my zine, Velocitylab. And at this point, I feel truer words could not be spoken. Or written. Interestingly enough, each introduction of every issue of the zine speaks volumes to what is happening at the moment of its publication; this one echoes what is happening throughout.

Velocitylab No6 is out now. Full of interesting interviews with bands – some you may know, some you may just be hearing about now – as well as some amazingly talented artists who contribute to this issue.

Check it out here: VELOCITYLAB No6

Hope you enjoy —
Cheers!

VELOCITYLAB No6 – LIMITED EDITION – HAND NUMBERED & STAMPED

My Interview: Man Without Country

IMG_1783So you know lately I’ve been keeping busy with my zine, VELOCITYLAB. Yep, I’m on my fourth issue. And things are going pretty well! I’ve been speaking to some of my favorite bands and amazing people in the industry – some new, some already discovered… and I’ve also realized that I’m surrounded by some seriously talented people. As a matter of fact, I keep finding myself pleasantly surprised to see the influx of collaborations and contributions that come to me for each issue. I’ll start posting some of them on the Velocitylab site as we go along.

MWC_coverHere’s one of the interviews from the latest issue of the  zine. MAN WITHOUT COUNTRY.

These guys are fantastic. And were quite gracious with their time, even as they traveled to our shores for their debut US tour. They create beautiful and atmospheric music with lyrics that at once seem dark yet dreamy.

I hope you enjoy their music… as well as my interview with Ryan and Tomas of MAN WITHOUT COUNTRY.

via VELOCITYLAB: http://velocitylab.net/manwithoutcountry

MWC-pic2