Tagged: fashion

Just In Time For Father’s Day… Or Any Day, Really.

So, I was recently interviewed by Raisa Calvacante, MS for the PureFormulas.com blog. I’m feeling awesome about the results and hope you enjoy it!

Check out the opening paragraph – it’s such an amazing start to a really great – and informative – article. Enjoy!

Raisa Cavalcante, MS: “I feel so honored to have had the chance to interview a friend, colleague, and super-dad, who just so happens to be the founder and owner of the sophisticated and rustic line of beard oils, The Everyday Gentleman. We usually have the most entertaining chats in the mornings, and because of this, I also wanted to give you a glimpse into just how down to earth Johnny is. Luckily, I was able to convince him to share some of his story on how he started his business. Let’s get to know a little more about what makes Johnny a true everyday gentleman.”

WOW! Read on and share with the ones you love – bearded or not 😉 http://blog.pureformulas.com/2016/06/exclusive-interview-everyday-gentleman/



These Incredibly Well-Received Beard Oils

One of the greatest things about creating my own line of beard oils – aside from having an endless supply, tailor made to my liking – is that I get to see how others like them. I’ve been getting amazing feedback on some of the partner sites they’re sold on, like this one:

The Everyday Gentleman PureFormulas

The last few months of 2015 were crazy busy and fun, and the year closed out strong. The Everyday Gentleman was only in the market about two months. I was fulfilling orders nearly non-stop. It was all beards, all the time.


However, perhaps the most important thing (more than the numbers, units sold or business partnerships made), was hearing how incredibly well-received the beard oils were.


I received a remarkable bit of feedback that came just as 2015 ended. It was a review by Instagram beard oil connoisseur, ibeejohnnybee. I’ll include the full post below, but to be known for “awesome labels, stellar scents and high quality oils” as well as being voted #2 of all the beard oils he’d tried throughout the year was astonishing! I was beyond pleased and it only justifies why I’m doing this in the first place. And it seems I’m doing it right after all.


I’ve always believed we should go beyond ordinary products that don’t live up to our expectations. Go beyond the beard with The Everyday Gentleman.


You’ll smell awesome… and there’s more to come!


x Cheers!

Everything will be alright. You just need a shred of Authenticity

Beards are a deeply personal thing — at least in my opinion.

Growing them, liking them. Grooming them. Loving those who wear them. (Funny, that last one is where the idea of it being “personal” comes in to consideration most… how to make that “personal” thing an outward-facing embrace that is equal parts encompassing, accessible and pleasing to another who chose not to — or simply can’t — grow a beard themselves.)

Tsokos beard detail

Work in progress. It’s no simple thing, but a deeply personal one.

You get the idea. But at the moment, I do want to stress the word deeply. Yes it is a personal thing, much like anything else one chooses. Who would argue that a choice — especially regarding the growth of facial hair — is not personal on some level? Making this matter more difficult is the chatter around the idea of its trend. You see, trends tend to force someone to incline to one side or another. I reserve my scathing remarks for other things than commenting on trends. Does one fight the urge to give in to a trend? Sure; I can’t argue with that. It’s sound advice, actually.

Screen Shot 2015-11-16 at 2.30.10 PMBut is the Beard really over? Is it here to stay? Was it ever ‘here’ in the first place? Should we start dangling random objects from them? The endless line of questions that has — especially of late — come to serve as fodder for clickbait than great content. (I never even thought to check if a clickbait generator even existed.) Do any of those questions really matter? It’s obvious, really. But I digress. Not to mention, it’s none of anyone’s business. Remember, the beard is a deeply personal thing. As long as you have a shred of authenticity about you, things should be okay. (Hint: find and cultivate that authenticity.)

Hindsight is 20/20. But is that really the soundbite here? Is that what we’re going to say about beards, that we’re “glad it’s over” or we should have known better? I don’t know if that will ever be true. At least not for me. Maybe we do often use hindsight as a scapegoat. It’s a fact that might not sit easily, nor is it one we have time to discuss right now. (Let’s have a drink sometime and chat about it.) For now, just relax, sit back and enjoy the ride.

Oh. And groom that beard.


Photo via refinery29.com

Photo via refinery29.com

The Pocket Square Experiment.

I tried something of a Fashion Experiment recently. There was nothing risky about it and no one got hurt. The stage for this experiment was set in my attending a meeting. No, it had nothing to do with financial investments or hostile takeovers, so I did not have to channel Gordon Gekko in any way, thankfully.

A few weeks ago I attended this pretty important meeting held in a room that personified its importance, which was further amplified by the people who filled it. I took it a little easy with my attire, knowing that I didn’t want to be too fashion-forward, precious, or out of touch in any way with what we were about to discuss. In other words: a suit wasn’t needed. I made sure to match well-fitted dark denim with a neatly pressed dress shirt and a thin black tie; draping over it all was a charcoal grey blazer. There was nothing stuffy or “dangerously fashionable” about my outfit. (Of course, they didn’t see the bright striped colored socks! See “Sox In Socks” for more on that…)

I was met warmly. Not because of what I wore, but who I was. How I handled myself. As a matter of fact, I was even scolded for what I wore: “Next time you don’t have to wear a tie.”

Indeed, my lesson was two-fold: (1) Know your audience; and (2) Know how to dress up without looking dressed up.

Enter the pocket square.

A few days ago, I attended that same meeting. This time, I traded my grey blazer for a navy one (although admittedly dressier, as was part of my Experiment,) and dropped the tie in exchange for a pocket square. This was my favorite one: a simple square fabric made of white with blue dots and a red border around its edge. I draped it over my hand before I tucked it gently but not too carefully into my blazer pocket.

I buttoned only one button of my blazer and stepped in to the room (please tell me you read “Sometimes, Always, Never. Ever, ever, ever”). The reception I received was better than the time before. I proved my smarts by contributing, but I offered something even better in their eyes with my chosen form of dress. I allowed them to feel comfortable and able to move easily around me.

The pocket square does this. Either way, you’re dressed sharply even with denim. But what the pocket square does is allow a sense of being dressed up without the obviousness of a tie, which we all know others will take as a sign of you being too overdressed and may even find intimidating. And we don’t want to be any of that, do we?

I can tell you how to fold a pocket square – though my favorites are the Square-Ended Fold and a more relaxed version of a Puffed Fold – but I will leave that up to folks like Brooks Brothers. As long as it works for you and becomes your sense of fashion, then it will translate well across to others.

Here’s to hoping I see some more pocket squares, gents. (Yes, a few of my own collection are in the photo above…)