Tagged: grooming

Just In Time For Father’s Day… Or Any Day, Really.

So, I was recently interviewed by Raisa Calvacante, MS for the PureFormulas.com blog. I’m feeling awesome about the results and hope you enjoy it!

Check out the opening paragraph – it’s such an amazing start to a really great – and informative – article. Enjoy!

Raisa Cavalcante, MS: “I feel so honored to have had the chance to interview a friend, colleague, and super-dad, who just so happens to be the founder and owner of the sophisticated and rustic line of beard oils, The Everyday Gentleman. We usually have the most entertaining chats in the mornings, and because of this, I also wanted to give you a glimpse into just how down to earth Johnny is. Luckily, I was able to convince him to share some of his story on how he started his business. Let’s get to know a little more about what makes Johnny a true everyday gentleman.”

WOW! Read on and share with the ones you love – bearded or not 😉 http://blog.pureformulas.com/2016/06/exclusive-interview-everyday-gentleman/



These Incredibly Well-Received Beard Oils

One of the greatest things about creating my own line of beard oils – aside from having an endless supply, tailor made to my liking – is that I get to see how others like them. I’ve been getting amazing feedback on some of the partner sites they’re sold on, like this one:

The Everyday Gentleman PureFormulas

The last few months of 2015 were crazy busy and fun, and the year closed out strong. The Everyday Gentleman was only in the market about two months. I was fulfilling orders nearly non-stop. It was all beards, all the time.


However, perhaps the most important thing (more than the numbers, units sold or business partnerships made), was hearing how incredibly well-received the beard oils were.


I received a remarkable bit of feedback that came just as 2015 ended. It was a review by Instagram beard oil connoisseur, ibeejohnnybee. I’ll include the full post below, but to be known for “awesome labels, stellar scents and high quality oils” as well as being voted #2 of all the beard oils he’d tried throughout the year was astonishing! I was beyond pleased and it only justifies why I’m doing this in the first place. And it seems I’m doing it right after all.


I’ve always believed we should go beyond ordinary products that don’t live up to our expectations. Go beyond the beard with The Everyday Gentleman.


You’ll smell awesome… and there’s more to come!


x Cheers!

Why it’s important to love what you do.

Truth be told, I do love what I do. All of it. Yes, even if I’m going from publishing zines to producing a line of beard oils. If I’m not having fun with things, I’m not interested in continuing.

That goes for making The Everyday Gentleman grooming oils. For me, loving it and having fun are top priorities alongside high quality. And whether one knows it or not, those feelings come across in the final product.

There’s a special quality in lining up the tiny battalion of amber bottles, ready to be filled. The gratifying feeling I get in designing and printing these unique labels is beyond compare. Not to mention blending each of the oils and hand pouring these small batches…

I take great care in making sure the blends are harmonious. To me, it’s almost like cooking. Too much of one ingredient can overpower the rest. Oh yeah, and never, ever eat fast food. (You get the correlation here, right?) The same can be said for what you put in your hair. Especially facial hair.

Gentlemen, if you grow, you know: you can’t mess around with the product(s) you put in your beard — or mustache!

Of the essential oils I currently use, Cedarwood is one of my favorites; it’s also a versatile signature scent. It has an earthy aroma, yet the way I use it, the Cedarwood is not too overpowering. I’m careful to make sure all of my beard oils are well-balanced. That’s why people love the way they smell — and feel — on a beard (yes, whether it’s their own or of someone they love).

Here are a few shots of these beautiful amber bottles – getting ready for the next shipment!

I’m looking forward to sharing more behind the scenes of The Everyday Gentleman production and more. Check back soon…

To those who have The Everyday Gentleman in their dopp kit, i hope you’re enjoying them! …and if you haven’t checked them out for yourself, please do so! Visit The Everyday Gentleman.


Everything will be alright. You just need a shred of Authenticity

Beards are a deeply personal thing — at least in my opinion.

Growing them, liking them. Grooming them. Loving those who wear them. (Funny, that last one is where the idea of it being “personal” comes in to consideration most… how to make that “personal” thing an outward-facing embrace that is equal parts encompassing, accessible and pleasing to another who chose not to — or simply can’t — grow a beard themselves.)

Tsokos beard detail

Work in progress. It’s no simple thing, but a deeply personal one.

You get the idea. But at the moment, I do want to stress the word deeply. Yes it is a personal thing, much like anything else one chooses. Who would argue that a choice — especially regarding the growth of facial hair — is not personal on some level? Making this matter more difficult is the chatter around the idea of its trend. You see, trends tend to force someone to incline to one side or another. I reserve my scathing remarks for other things than commenting on trends. Does one fight the urge to give in to a trend? Sure; I can’t argue with that. It’s sound advice, actually.

Screen Shot 2015-11-16 at 2.30.10 PMBut is the Beard really over? Is it here to stay? Was it ever ‘here’ in the first place? Should we start dangling random objects from them? The endless line of questions that has — especially of late — come to serve as fodder for clickbait than great content. (I never even thought to check if a clickbait generator even existed.) Do any of those questions really matter? It’s obvious, really. But I digress. Not to mention, it’s none of anyone’s business. Remember, the beard is a deeply personal thing. As long as you have a shred of authenticity about you, things should be okay. (Hint: find and cultivate that authenticity.)

Hindsight is 20/20. But is that really the soundbite here? Is that what we’re going to say about beards, that we’re “glad it’s over” or we should have known better? I don’t know if that will ever be true. At least not for me. Maybe we do often use hindsight as a scapegoat. It’s a fact that might not sit easily, nor is it one we have time to discuss right now. (Let’s have a drink sometime and chat about it.) For now, just relax, sit back and enjoy the ride.

Oh. And groom that beard.


Photo via refinery29.com

Photo via refinery29.com

A New Venture

So, it’s been a while since my last post. Not that I expected time to have stood still… Things have been busy – and am about to announce a new venture I’m launching.

Stay tuned for something brand new… Something that ties together the things The Everyday Gentleman has stood for over the past 5 years.. and more.


Amber bottles can only mean one thing...stay tuned to find out more.

Amber bottles can only mean one thing…  stay tuned to find out more.




Pluck Chickens, Not Your Eyebrows.

"Will that be a leg or a thigh?"

I used to chase this one chicken around the family farm in Greece when I was a child. Back then, anyone would have seen her as my only friend. Truth be told, there was nothing else to do but chase her – that is, after escaping from the stank outhouse in the middle of the night. (Don’t believe me? Check this out.) Well none of it mattered: one day I found out that my grandfather had plucked it’s feathers right off. (Cue the scene of a table of Greeks fighting over greasy chicken legs and maybe one teary-eyed kid.)

Reminiscing about that poor chicken reminded me of something else that is similarly as unfortunate and sad: over-groomed eyebrows. Especially on men.

Yes, we see it often but hopefully we’re not looking at them right now. Are you? Only you know the answer to this one. But don’t worry. And don’t stop reading. This is something we can change together!

It is no secret that I am half-Greek and half-Italian. That means my chances of having been born with two distinct and separate eyebrows was slim to none. I don’t know if you are up against the same odds, but whatever the case is, please know that we do not have to settle for a face that is reminiscent of La Bête. At the same time, there is no reason to look like you have taken a page out of the Pete Burns playbook. (In case you haven’t seen Pete Burns after he spun us right ’round, wait until the end of this article.)

Gentlemen, this is likely one of the most noticeable things on your face. So why go and screw it up?

Keeping your ‘brows under control is simpler than you think: first remove any unwanted hairs by combing them forward; trim strays with a small scissor. As far as tweezers go – and here’s where the tweezing, not plucking, comes in and what to remove –  let a professional take care of it the first time if you’d like; you can follow the lines they give you from there. You can always turn to a partner; they’re able to see what’s best for your features. Oh, and if you can leave the wax for making candles, please for the love of everything outside of MTV, do so! I should say here that you don’t have to go to a spa, unless you want to, as long as you come out looking like you are on the right end of the evolutionary chart. And I do mean right. Have you seen the left side? Those guys weren’t worried about promoting car insurance.

Let’s spend one final moment as to when to do this grooming. If you’re looking in the mirror after a few drinks and you see more than one of you; turn away. The Magic 8 Ball should be reading: “Try Again Later.” Similarly, if you’re doing it after you read a fashion blog written by some guy who’s telling you to trim your brows – wink wink – you might want to pause. The most important reason to do them, aside from wanting to look your best is… wait a sec. The only reason you should do them is to look your best. But guys, please notice i said “them” as in more than one. Yes, you should have more than one eyebrow. Unless you’re a yellow puppet who loves watching pigeons.

As I conclude this post – and funnily enough – I’m finding that one can get over a chicken-friend getting plucked down to nothing, but not when the same is done to eyebrows.

There is a lesson here, indeed. And here are a few more lessons…