Tagged: The 2 Minute Essential

These Incredibly Well-Received Beard Oils

One of the greatest things about creating my own line of beard oils – aside from having an endless supply, tailor made to my liking – is that I get to see how others like them. I’ve been getting amazing feedback on some of the partner sites they’re sold on, like this one:

The Everyday Gentleman PureFormulas

The last few months of 2015 were crazy busy and fun, and the year closed out strong. The Everyday Gentleman was only in the market about two months. I was fulfilling orders nearly non-stop. It was all beards, all the time.


However, perhaps the most important thing (more than the numbers, units sold or business partnerships made), was hearing how incredibly well-received the beard oils were.


I received a remarkable bit of feedback that came just as 2015 ended. It was a review by Instagram beard oil connoisseur, ibeejohnnybee. I’ll include the full post below, but to be known for “awesome labels, stellar scents and high quality oils” as well as being voted #2 of all the beard oils he’d tried throughout the year was astonishing! I was beyond pleased and it only justifies why I’m doing this in the first place. And it seems I’m doing it right after all.


I’ve always believed we should go beyond ordinary products that don’t live up to our expectations. Go beyond the beard with The Everyday Gentleman.


You’ll smell awesome… and there’s more to come!


x Cheers!


Case by Case

Production continued late into the night on The Everyday Gentleman grooming oils. And they are looking – and smelling – great!

Case by case, the battalion of beard oils march out the door.

These amazing beard oils not only strengthen and smooth the hairs on your face, you can bet on the scent being as good as – or better (more natural) than – a cologne. The reaction of the oils with your natural scent make a huge impact.

Smell great, feel confident…

Much love,
The Everyday Gentleman



The 2 Minute Essential: Sewing a Button

Wait! Before you turn away, I have to tell you that there’s nothing to be afraid of! And you won’t need that machine! (I included it just for better page design.) This topic is basically something I need to talk about by way of driving home a point. Today’s 2 Minute Essential is all about saving yourself in an emergency and maybe getting a little more independence in a way, but not at all about trying out for a spot on Project Runway. There’s a difference, people.

Take for example today: I spent the better part of the morning (after remaining immovable on the sofa for some time with my first cup of coffee,) readying the plaid shirt I was “feeling” and the right dark denim with suitable black high tops (and of course the socks!) As it turned out, the shirt I wanted needed ironing. Nothing wrong with that—selecting an outfit in the morning to reflect my mood of the day sometimes comes with this last-minute work needed, like ironing. But I got this. The ironing job was almost complete: the final piece was the front panel of the shirt—the side with the buttons. (Yes, I always iron the front panels last and you should, too—it’s the first thing people see.)

That’s when it happened. The third-from-the-top button unraveled and fell off. This was not good; without it, I would seem like a Tom Selleck look-alike, just without all that…hair. Or the tropical prints. (What, it’s the last day of Movember; he’s the first analogy that came to mind.)

But I digress. Going out with a button missing from anywhere on your shirt is unacceptable. I didn’t want to rethink my choice in clothing so I did the other first thing that came to mind: I was going to sew it back on.

Now, you may know a few things about me already and therefore you are quite aware that I do not brag about my sewing abilities. Of course the fact that I have none really has a lot to do with that. Yet there I was: needle and thread in hand, ready to strike the first pinch into my thumb. Just as I drew back the needle for its initial descending plunge, I started channeling my dear Grandmother Catherine—legendary for being the family’s sewing genius among other things—who, although passed away quite some time ago, still lives on in my mind (sometimes inspiring me in moments like these). Whether or not it was she who sewed on this button or if it was my sheer determination, the fact is it got done.

Minutes later, I was out the door—no one was the wiser (of course until now).

The essence of The 2 Minute Essential is something powerful enough that you are able to accomplish in two minutes’ time. So if you are traveling alone for business (hotels have those sewing kits in their rooms for a reason other than stealing as a memento) and you find yourself at a loss in the button department or at home and simply don’t want to revisit an entire morning’s worth of work for something that could have taken you two minutes, this one is dedicated to you.

For a really quick tip on how to sew a button, check this out – courtesy of our friends over at Esquire:

It doesn’t matter how you get the damned thing on—channel your Grandmother or Google it—just be sure this is something you can do. It’ll only take two minutes. Button up!


Another 2 Minute Essential: Be a Well-Prepared Host

This 2 Minute Essential has less to do with fashion and more to do with lifestyle. Perhaps it even has more or less everything to do with what it means for me to be a gentleman; and I’d like to share it with you. So you are hosting a party and before the event, you stop off to pick up a few things – maybe they are last-minute, or maybe this is the best time for you to do your shopping. Ranging from items to add to the table of hors d’oeuvres or bottles to stock your bar, you want to be sure you are good to go.

There are two items in particular you may have overlooked that – in my humble opinion – should be sold beside each other, as they are intrinsic to one another. They are Limes and Club Soda.

Half of today's 2 Minute Essential!

Half of today's 2 Minute Essential!

Why is it that such an essential and easy combination to remember is the one that is almost always forgotten? Now, when we have what seems like an infinite number of different flavored vodkas flooding the shelves of our local liquor stores, the leftover orange or cranberry juice simply won’t do when trying to please your guests. (At least the ones that show up with taste buds, anyway.)

You know what is so wonderful about The Everyday Gentleman’s 2 Minute Essential? It only takes you two minutes to pull off. Now, while the limes and club soda themselves are usually aisles (I almost said miles) apart, I know you can cover that distance within two minutes. Tuck a few bottles of club soda under one arm and with the other, you’ll be able to go over and grab a few limes. Oh, and while you’re there, pick up some peppercorn goat cheese to go with those crackers you bought. Trust me, between the limes and club soda lined up alongside your bar, and the goat cheese at your table, your guests will know they are dealing with a professional.


My Five Minutes on the “2 Minute Essential”

It’s too simple to overlook and too necessary to avoid. It’s the finishing touch; what makes you polished. Standing out among the rest, even. And it could only take two minutes. That’s why I am giving you the “2 Minute Essential.”

Every once in a while I’ll be spending more or less five minutes talking about my latest “2 Minute Essential.” An Essential is just that: something you wouldn’t (and shouldn’t) do without. Something you can grab (usually at the last minute,) and go – all within two minutes.

Take today for example, when I was contemplating wearing jeans and a t-shirt. But not just any t-shirt. This one is sharp and well-designed; I didn’t want to just throw it on. I felt like I would have been half-done if I stopped there. Anyone could do that. But the 2 Minute Essential is more about getting something to go your way. (And that’s what we’re all about, right?)

So I have this deconstructed black blazer that goes great with almost everything; that went over top right away. (A deconstructed blazer is basically one that is comfortable and great-looking without the padding and lining; the fabric is usually made to cross a few seasons so it’s pretty versatile.) Now I was almost done. Almost. Whether you know it already or not, I am a fanatic for scarves. (Yes, scarves year-round and I do currently live in Miami. More to come on that soon…) The scarf I chose worked as a great balance between the fabrics and colors of the rest. I was done.

There you have it: my five minutes on a 2 Minute Essential. A season-appropriate scarf (and it should be one that matches your personality) and a deconstructed blazer can save your outfit from quite possibly a bland jeans / t-shirt combination.